Meta & Instagram Ads Mastery

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Course content

2. Workbooks & resources
- Welcome & learning goals 10 xp
  - Quiz
- Digital Ads workbook (PDF)
- Platform overview (Meta vs Google) 10 xp
  - Quiz
2. Campaign lab

Platform overview (Meta vs Google)

10 XP

Fullscreen Share

Marketing

Meta for demand creation; Google for demand capture. Lebanon brands often mix both.

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Platform overview (Meta vs Google) — demo lesson.

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1. Meta Ads is usually strongest when you need…

People actively typing a search query Interest and lookalike audiences on social feeds Only email newsletters